FROM CHINA WITH LOVE: CHERY CUSTOMER DAY IN ALMATY
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Though summer is over, warm memories of it remain. Especially among Chery enthusiasts who attended WITH CHERY WITH LOVE, a special event for the brand’s customers on August 30.
The customer day brought together almost a hundred brand enthusiasts who have already joined the world of high-tech cars.
«It hasn’t even been a year since Chery appeared on the Kazakhstani market as our sales launched last December. However, the current figures are already very good. We can see that Chery cars turned out to be a fascinating novelty that got drivers here interested,” said Yermek Zheksembaev, Sales Department Director at Chery Kazakhstan. «In order to become even closer to the people of Kazakhstan, we plan to not only expand our dealer network but also create a special atmosphere in communication with our customers. The customer day is an example of this. Chery Kazakhstan intends to regularly hold such events to be close to its customers, give them live feedback, understand their expectations and feel their mood.”
Mutual interest between event organizers and guests set a favorable mood for the entire day. Everyone was able to take part in outdoor activities and enjoy the relaxing atmosphere of a picnic by the river with a picturesque view of the mountains at the Swissotel Wellness Resort. A colorful dance performance by the ARTiSHOCK theater in particular helped create a positive mood for the guests.
«The mood is great and the atmosphere is simply amazing. We were invited to WCWL as a family event, so I’m here with my wife and son. We expected a pleasant day off and that is exactly what we got. The certificate raffle was especially exciting. I recommend Chery to everyone: in December, I became one of the first buyers of the Tiggo 8 PRO and even convinced a friend to get a Tiggo 7,” shares Zharylkasym Zhakash, one of the guests of the picnic.
The guests were also able to see the Chery Tiggo 8 PRO presented on the summer terrace for themselves. Expressive design and high-tech equipment are only some of the advantages of Chery cars. And the manufacturer’s warranty for 5 years or 150 thousand km for all cars speaks for their reliability.
«When I was choosing a car, the Chery Tiggo 8 PRO caught my attention with its user-friendly features. As for the characteristics that impressed me the most as an owner of this model, I can note the lane keeping assist, 360° camera view when parking, which is very useful in a city, and cabin spaciousness that will be a plus for families,” says Margarita Kamenshchikova, another customer day guest.
Another very important part of the WITH CHERY WITH LOVE project «invisible” to the guests was the support provided to the students of the special boarding school No. 2 for children with musculoskeletal conditions. On the eve of a new school year, the brand helped purchase school uniforms and stationery.
In general, Chery is quickly gaining popularity in the country: the authorized distributor, which is part of Astana Motors, has already sold more than one and a half thousand cars. This is how Chery managed to not only take sixth place in the ranking of the most popular car brands in July but also overtake Renault, Nissan and Volkswagen.
Until recently, the Chery lineup available at dealerships in Kazakhstan included only SUVs: the Tiggo 4, the Tiggo 8, as well as the Tiggo 4 PRO, the Tiggo 7 PRO, and the Tiggo 8 PRO. One more model, the Chery Tiggo 8 PRO MAX, is expected to join them in September. More than 10 million car owners around the world have already made their choice in favor of Chery. Thanks to the innovations that the brand constantly brings to the automotive industry and implements in its products, it has been dubbed the self-explanatory «high-tech” Chery. The high-tech story received a special development in Kazakhstan: the cars of this Chinese manufacturer can be purchased not only in dealerships but also online on the Mycar.kz platform, Kazakhstan’s first online dealer, since August.