Nurlan Smagulov, founder of Astana Motors
Photo by: Astana Motors press office

SangYup Lee, worldwide famous automobile designer, visits Almaty with presentation of the brand’s philosophy and updated models to Kazakhstani customers.

Genesis Global entrusts representation of the brand in Kazakhstan to Genesis Auto Kazakhstan, an Astana Motors company. A day earlier, The Ritz-Carlton Almaty has hosted a gala reception to honor the official launch of the luxury brand’s story in Central Asia.

The Ritz-Carlton Almaty, reception in honor of Genesis brand’s official launch in Kazakhstan
Photo by: Astana Motors press office

Founded in November 2015 in the Republic of Korea (Seoul), Genesis has won recognitions of luxury customers on key markets including Europe, USA, Canada, China, Australia, UAE, Saudi Arabia, Qatar, and other countries. Currently, the brand’s global sales exceed 1 million 260 thousand units. Now, Genesis is officially represented in Central Asia.

Genesis means “origin,” “becoming,” “uprise.” Genesis Auto Kazakhstan says that the brand’s mission is to provide personal services and to create memorable customer experience where each buyer feels appreciated and valued.

Global success of the South Korean company it has scored so quickly since its launch can be attributed to their range of elegant vehicles in combination with their top-level service and support. Genesis vehicles are aimed for customers who prioritize safety, quality, comfort, design, all-inclusive services, and personal approach.

Mike Song, Global Head of Genesis
Photo by: Astana Motors press office

“Our launch in Kazakhstan marks an important milestone in our global development strategy. We relish the chance to bring our unique combination of design excellence, cutting edge technology, and brand philosophy to this dynamic market. Our partnership with Astana Motors will enable unique Genesis experience for Kazakhstani customers meeting their expectations for luxury and technology,” says Mike Song, Global Head of Genesis.

SangYup Lee, worldwide famous automobile designer, Head of Genesis Global Design Center, winner of World Car Person of the Year (the USA, 2023), Most Creative People in Business, Fast Company (the USA, 2023), and Silver Tower Order of Industrial Service Merit (Korea, 2021) is welcomed as the lead of the event in Almaty.

At the ceremonial launch of Genesis in Kazakhstan, Mr. Lee, gives an exclusive interview to Diyas Valikhan, Kazakhstani automotive expert, to talk about the brand’s logo, parallel lines of twin headlights which symbolize a pair of soaring wings flying open from the legendary grille. The Genesis design philosophy comes from the Athletic Elegance concept which signifies a combination of dynamics and elegance.

SangYup Lee has a remarkable 30-year experience in automotive design starting with Porsche and engaging in development of the first-generation Cayenne.

SangYup Lee, Head of Genesis Global Design Center (fourth from the left), Nurlan Smagulov, founder of Astana Motors, Mike Song, Global Head of Genesis, and the Genesis team
Photo by: Astana Motors press office

“Genesis is a globally recognized brand with the highest standards of performance, design, safety, and innovation. We are immensely grateful to our partner Genesis for entrusting us with official representation of the brand in Kazakhstan, and for the chance to deliver to our customers these all-new prestigious luxury cars and first-class service from the certified Genesis team in Kazakhstan,” comments Nurlan Smagulov, founder of Astana Motors.

The ceremony in honor of the brand’s official launch in the region at The Ritz-Carlton Almaty has also seen the official distributor’s presentation for the Kazakhstani market of their upgraded models, Genesis GV80 SUV and Genesis G80 sedan, bestseller of the brand with over 390 thousand units sold around the world including the EV model.

Upgraded Genesis G80 sedan
Photo by: Astana Motors press office

Currently, the Genesis range available in Kazakhstan includes G70, G70 Shooting Brake, G80, GV70, GV80, and GV80 Coupe. In 2025, the official distributor will be launching the G90 sedan.

Prices for Genesis vehicles in Kazakhstan start from KZT 20 million depending on the model and specifications.

Genesis showrooms in Astana and Almaty have already opened their doors for customers. The brand’s showroom in the capital can be found on the left bank of Astana at Talan Gallery in Dostyk Street. The Almaty showroom is located at Esentai Tower in Al-Farabi Avenue, a major central avenue of the metropolis.

For more information about the models, purchase terms, and other Genesis details for Kazakhstan you are welcome to search the distributor’s official website, social media, or to call 7007 for Astana Motors 24 x 7 hotline.

forbes.kz